{"id":22891,"date":"2026-07-28T22:51:32","date_gmt":"2026-07-28T20:51:32","guid":{"rendered":"https:\/\/luu.rs\/en\/?p=22891"},"modified":"2026-08-02T23:00:34","modified_gmt":"2026-08-02T21:00:34","slug":"how-to-recognize-quality-toilet-paper","status":"publish","type":"post","link":"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/","title":{"rendered":"How to recognize quality toilet paper?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/#How_to_recognize_quality_toilet_paper_by_the_number_of_plies\" >How to recognize quality toilet paper by the number of plies?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/#What_is_GSM_and_why_is_it_more_important_than_the_number_of_plies\" >What is GSM and why is it more important than the number of plies?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/#How_does_fiber_strength_affect_toilet_paper_quality\" >How does fiber strength affect toilet paper quality?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/#Does_softness_always_depend_on_the_number_of_toilet_paper_plies\" >Does softness always depend on the number of toilet paper plies?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/#What_is_the_role_of_embossing_in_evaluating_toilet_paper_quality\" >What is the role of embossing in evaluating toilet paper quality?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/#How_to_check_toilet_paper_quality_before_buying\" >How to check toilet paper quality before buying?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/#Table_Toilet_paper_quality_assessment\" >Table: Toilet paper quality assessment<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/#How_to_recognize_quality_toilet_paper_%E2%80%93_Practical_experience\" >How to recognize quality toilet paper &#8211; Practical experience<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/#How_to_recognize_quality_toilet_paper_%E2%80%93_FAQ\" >How to recognize quality toilet paper? &#8211; FAQ<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/#Does_more_expensive_toilet_paper_always_mean_better_quality\" >Does more expensive toilet paper always mean better quality?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/#Can_single-ply_toilet_paper_be_of_higher_quality_than_two-ply_toilet_paper\" >Can single-ply toilet paper be of higher quality than two-ply toilet paper?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/#Does_the_color_of_toilet_paper_indicate_its_quality\" >Does the color of toilet paper indicate its quality?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/#How_does_professional_toilet_paper_differ_in_quality_from_toilet_paper_for_home_use\" >How does professional toilet paper differ in quality from toilet paper for home use?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/#How_can_you_test_toilet_paper_quality_before_buying_larger_quantities\" >How can you test toilet paper quality before buying larger quantities?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>How to recognize quality toilet paper? Quality toilet paper is identified by its basis weight, fiber quality, absorbency, and strength. The number of plies is only one of the indicators. Therefore, a two-ply toilet paper with a higher basis weight can be of better quality than a three-ply toilet paper with thin plies.<\/p>\n<p>According to <a href=\"https:\/\/europeantissue.com\/\">europeantissue.com<\/a>, the European tissue industry association, basis weight (expressed in g\/m\u00b2) is one of the key measurable quality parameters of tissue products. The method for determining basis weight is defined by the international ISO 12625-6 standard, which specifies the test method for measuring the basis weight of tissue products.<\/p>\n<p>To learn more about what professional toilet paper for businesses looks like and its key characteristics, read our blog: <a href=\"https:\/\/luu.rs\/en\/professional-toilet-paper-for-commercial-facilities-the-perfect-balance-of-softness-superior-cleanliness-and-cost-efficiency\/\"><strong>Professional toilet paper for commercial facilities: The perfect balance of softness, superior cleanliness, and optimal savings<\/strong><\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_recognize_quality_toilet_paper_by_the_number_of_plies\"><\/span>How to recognize quality toilet paper by the number of plies?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/luu.rs\/en\/product-category\/paper-products\/toilet-paper\/\">Quality toilet paper<\/a> is not identified solely by the number of plies, but by their thickness, basis weight, and manufacturing process. A two-ply toilet paper made from higher-quality fibers and with a higher basis weight is often stronger, more comfortable to use, and more durable than a three-ply toilet paper made from very thin plies.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_GSM_and_why_is_it_more_important_than_the_number_of_plies\"><\/span>What is GSM and why is it more important than the number of plies?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>GSM (grams per square meter, basis weight) represents the weight of paper expressed in grams per square meter and directly affects the thickness, strength, and absorbency of toilet paper. A higher basis weight per ply usually means thicker, stronger, and more absorbent paper, regardless of how many plies the product has.<\/p>\n<p>Two toilet papers with the same number of plies can feel completely different in use if they have different basis weights. A high-quality two-ply toilet paper with a higher basis weight per ply often outperforms a lower-quality three-ply product because basis weight determines the actual mass and structure of the paper. The number of plies alone only indicates how many sheets are bonded together.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-22893\" src=\"https:\/\/luu.rs\/en\/wp-content\/uploads\/2026\/08\/How-to-recognize-quality-toilet-paper-1.webp\" alt=\"How to recognize quality toilet paper? - Comparison of toilet paper basis weight and thickness - Luu\" width=\"1000\" height=\"667\" srcset=\"https:\/\/luu.rs\/en\/wp-content\/uploads\/2026\/08\/How-to-recognize-quality-toilet-paper-1.webp 1000w, https:\/\/luu.rs\/en\/wp-content\/uploads\/2026\/08\/How-to-recognize-quality-toilet-paper-1-300x200.webp 300w, https:\/\/luu.rs\/en\/wp-content\/uploads\/2026\/08\/How-to-recognize-quality-toilet-paper-1-768x512.webp 768w, https:\/\/luu.rs\/en\/wp-content\/uploads\/2026\/08\/How-to-recognize-quality-toilet-paper-1-500x334.webp 500w, https:\/\/luu.rs\/en\/wp-content\/uploads\/2026\/08\/How-to-recognize-quality-toilet-paper-1-800x534.webp 800w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_does_fiber_strength_affect_toilet_paper_quality\"><\/span>How does fiber strength affect toilet paper quality?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Fiber strength affects toilet paper quality by determining how well the paper withstands use without tearing or falling apart. This parameter depends on both the basis weight and the quality and origin of the fibers used in production, not only on the number of plies bonded together in the final sheet.<\/p>\n<p>Manufacturers that use high-quality virgin cellulose and a properly calibrated production process can achieve high strength even with single-ply toilet paper. A poorly designed multi-ply product can remain weak and prone to tearing despite its declared number of plies. For this reason, strength should always be evaluated together with basis weight rather than in isolation.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Does_softness_always_depend_on_the_number_of_toilet_paper_plies\"><\/span>Does softness always depend on the number of toilet paper plies?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No, softness does not always depend on the number of toilet paper plies. A higher number of plies can contribute to the feeling of softness because it combines several thin, soft fiber layers. However, softness primarily depends on fiber quality, the manufacturing process, and the embossing technique rather than solely on the number of plies bonded into one sheet.<\/p>\n<p>Some products with fewer plies but higher-quality fibers and finer embossing may feel softer than products with more plies made from lower-quality, coarser fibers. Therefore, the best way to evaluate softness is to physically touch the paper instead of relying only on the declared number of plies on the packaging.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_role_of_embossing_in_evaluating_toilet_paper_quality\"><\/span>What is the role of embossing in evaluating toilet paper quality?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Embossing plays an important role in evaluating toilet paper quality because the embossed pattern pressed into the paper increases sheet volume and thickness, improves absorbency, and enhances the feeling of softness. High-quality embossing is evenly distributed and does not damage the fiber structure during the manufacturing process.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_check_toilet_paper_quality_before_buying\"><\/span>How to check toilet paper quality before buying?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The best way to check toilet paper quality before buying is to examine its basis weight, fiber composition, and embossing method, and, whenever possible, test a sample. Pay attention to tear strength, softness to the touch, absorbency, and compatibility with the dispenser, especially if you are purchasing toilet paper for a commercial facility.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Table_Toilet_paper_quality_assessment\"><\/span>Table: Toilet paper quality assessment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"table-luu\">\n<table class=\"luu-table\">\n<thead>\n<tr>\n<td><strong>Parameter<\/strong><\/td>\n<td><strong>What it affects<\/strong><\/td>\n<td><strong>Is it more important than the number of plies?<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Basis weight (GSM)<\/td>\n<td>Thickness, strength, and absorbency<\/td>\n<td>\u2705 Yes<\/td>\n<\/tr>\n<tr>\n<td>Fiber quality<\/td>\n<td>Durability and softness<\/td>\n<td>\u2705 Yes<\/td>\n<\/tr>\n<tr>\n<td>Paper strength<\/td>\n<td>Tear resistance<\/td>\n<td>\u2705 Yes<\/td>\n<\/tr>\n<tr>\n<td>Embossing<\/td>\n<td>Softness, volume, and absorbency<\/td>\n<td>\u2705 Yes<\/td>\n<\/tr>\n<tr>\n<td>Number of plies<\/td>\n<td>Perceived thickness<\/td>\n<td>\u274c By itself, it is not a sufficient indicator<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"How_to_recognize_quality_toilet_paper_%E2%80%93_Practical_experience\"><\/span>How to recognize quality toilet paper &#8211; Practical experience<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><strong>Problem:<\/strong> A commercial facility with more than 180 employees used small retail toilet paper rolls. Because of their limited capacity, staff had to replace them frequently, increasing the workload of the maintenance team. At the same time, users complained that the paper was rough and not comfortable enough.<\/li>\n<li><strong>Solution:<\/strong> The facility introduced <a href=\"https:\/\/luu.rs\/en\/products\/jumbo-toilet-paper-rolls\/\"><strong>Jumbo toilet paper rolls<\/strong><\/a> with a higher basis weight and higher-quality fibers, together with matching <a href=\"https:\/\/luu.rs\/en\/products\/mini-jumbo-toilet-roll-dispenser\/\">Mini Jumbo toilet paper dispensers<\/a> designed for high-capacity rolls.<\/li>\n<li><strong>Result:<\/strong> The larger rolls significantly extended the time between refills, restroom maintenance became more efficient, and users noticed that the paper was softer, stronger, and more comfortable for everyday use. The facility gained a more reliable solution that better suited its high level of daily traffic.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_recognize_quality_toilet_paper_%E2%80%93_FAQ\"><\/span>How to recognize quality toilet paper? &#8211; FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4><span class=\"ez-toc-section\" id=\"Does_more_expensive_toilet_paper_always_mean_better_quality\"><\/span>Does more expensive toilet paper always mean better quality?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Not necessarily. The price depends on several factors, including the brand, packaging, and marketing. The most reliable way to assess quality is to check the basis weight and fiber composition rather than automatically associating higher quality with a higher price.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Can_single-ply_toilet_paper_be_of_higher_quality_than_two-ply_toilet_paper\"><\/span>Can single-ply toilet paper be of higher quality than two-ply toilet paper?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Yes, it can. If a single-ply product has a high basis weight, high-quality fibers, and well-executed embossing, it can outperform a lower-quality two-ply product made from thinner plies with a lower basis weight and inferior fiber composition.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Does_the_color_of_toilet_paper_indicate_its_quality\"><\/span>Does the color of toilet paper indicate its quality?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>No, the color of toilet paper does not indicate its quality by itself. White and naturally beige toilet paper can be equally high in quality. Quality primarily depends on basis weight, fiber type, strength, absorbency, and the manufacturing process rather than on color.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_does_professional_toilet_paper_differ_in_quality_from_toilet_paper_for_home_use\"><\/span>How does professional toilet paper differ in quality from toilet paper for home use?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Professional toilet paper differs from household toilet paper because it is designed for greater durability, optimal consumption, and compatibility with dispensers. Its quality is evaluated based on basis weight, strength, and performance during intensive daily use. Softness and the number of plies are not the only factors.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_can_you_test_toilet_paper_quality_before_buying_larger_quantities\"><\/span>How can you test toilet paper quality before buying larger quantities?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The best way to test toilet paper quality before purchasing larger quantities is to evaluate a sample. Check its strength, absorbency, softness, basis weight, and tearing characteristics. Also test how it performs in a dispenser to ensure it meets the conditions and level of use in your facility.<\/p>\n<p>The quality of a toilet paper roll is not determined only by the number of plies but by the overall combination of basis weight, fiber quality, and everyday performance.<\/p>\n<p>If you are choosing a <a href=\"https:\/\/luu.rs\/en\/contact\/\">solution for a commercial facility,<\/a> selecting the right professional toilet paper and a suitable dispenser improves the user experience, reduces the frequency of refills, and ensures more reliable restroom operation.<\/p>\n<p><strong>About the author:<\/strong><\/p>\n<p><strong>Milja Toni\u0107 \u2013 SEO Content Strategist &amp; Copywriter<\/strong><\/p>\n<p>Milja Toni\u0107 is an SEO Content Strategist and Copywriter at LUU.rs, specializing in creating expert content on professional hygiene, tissue products, dispensers, and facility management.<\/p>\n<p>The expert articles published on this blog result from in-depth research, an analytical approach, and professional editorial work. We follow the latest SEO standards and best practices for Google Search and AI Search (SGE\/AI Overview).<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/milja-toni%C4%87\/\">linkedin.com\/in\/milja-tonic<\/a><\/p>\n<p>Subscribe to the LUU newsletter and stay up to date with our latest offers.<\/p>\n<p>\t\t<div data-elementor-type=\"page\" data-elementor-id=\"18812\" class=\"elementor elementor-18812\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72c976e1 e-flex e-con-boxed e-con e-parent\" data-id=\"72c976e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b10dfaf e-con-full e-flex e-con e-child\" data-id=\"5b10dfaf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a54a5e9 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"5a54a5e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;30&quot;,&quot;step_icon_shape&quot;:&quot;square&quot;,&quot;step_type&quot;:&quot;number_text&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form 2\" aria-label=\"New Form 2\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"18812\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"5a54a5e9\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Hospital soap dispenser: Elbow-operated activation, 1,700 doses || Luu\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"22705\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-30 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign up here!<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<br \/>\n&#8220;`<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to recognize quality toilet paper? Quality toilet paper is identified by its basis weight, fiber quality, absorbency, and strength. The number of plies is only one of the indicators. Therefore, a two-ply toilet paper with a higher basis weight can be of better quality than a three-ply toilet paper with thin plies. According to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1,1394],"tags":[2359,1055,2360,1102],"class_list":["post-22891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paper-products","category-toilet-paper","tag-how-to-recognize-quality-toilet-paper","tag-luu","tag-tissue-products","tag-toilet-paper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to recognize quality toilet paper? || Luu<\/title>\n<meta name=\"description\" content=\"How to recognize quality toilet paper? Learn why basis weight, fiber quality, and strength are more important than the number of plies...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to recognize quality toilet paper? || Luu\" \/>\n<meta property=\"og:description\" content=\"How to recognize quality toilet paper? Learn why basis weight, fiber quality, and strength are more important than the number of plies...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/\" \/>\n<meta property=\"og:site_name\" content=\"Luu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Luu\/61573057270798\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-28T20:51:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-02T21:00:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/luu.rs\/en\/wp-content\/uploads\/2026\/08\/How-to-recognize-quality-toilet-paper.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"adinvekta9\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"adinvekta9\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to recognize quality toilet paper? || Luu","description":"How to recognize quality toilet paper? Learn why basis weight, fiber quality, and strength are more important than the number of plies...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/","og_locale":"en_US","og_type":"article","og_title":"How to recognize quality toilet paper? || Luu","og_description":"How to recognize quality toilet paper? Learn why basis weight, fiber quality, and strength are more important than the number of plies...","og_url":"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/","og_site_name":"Luu","article_publisher":"https:\/\/www.facebook.com\/people\/Luu\/61573057270798\/","article_published_time":"2026-07-28T20:51:32+00:00","article_modified_time":"2026-08-02T21:00:34+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/luu.rs\/en\/wp-content\/uploads\/2026\/08\/How-to-recognize-quality-toilet-paper.webp","type":"image\/webp"}],"author":"adinvekta9","twitter_card":"summary_large_image","twitter_misc":{"Written by":"adinvekta9","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/#article","isPartOf":{"@id":"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/"},"author":{"name":"adinvekta9","@id":"https:\/\/luu.rs\/en\/#\/schema\/person\/b1ace862f82ee69716ad5c263fb616d0"},"headline":"How to recognize quality toilet paper?","datePublished":"2026-07-28T20:51:32+00:00","dateModified":"2026-08-02T21:00:34+00:00","mainEntityOfPage":{"@id":"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/"},"wordCount":1315,"commentCount":0,"publisher":{"@id":"https:\/\/luu.rs\/en\/#organization"},"image":{"@id":"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/#primaryimage"},"thumbnailUrl":"https:\/\/luu.rs\/en\/wp-content\/uploads\/2026\/08\/How-to-recognize-quality-toilet-paper.webp","keywords":["How to recognize quality toilet paper","LUU","Tissue products","Toilet paper"],"articleSection":["Paper products","Toilet paper"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/","url":"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/","name":"How to recognize quality toilet paper? || Luu","isPartOf":{"@id":"https:\/\/luu.rs\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/#primaryimage"},"image":{"@id":"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/#primaryimage"},"thumbnailUrl":"https:\/\/luu.rs\/en\/wp-content\/uploads\/2026\/08\/How-to-recognize-quality-toilet-paper.webp","datePublished":"2026-07-28T20:51:32+00:00","dateModified":"2026-08-02T21:00:34+00:00","description":"How to recognize quality toilet paper? Learn why basis weight, fiber quality, and strength are more important than the number of plies...","breadcrumb":{"@id":"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/#primaryimage","url":"https:\/\/luu.rs\/en\/wp-content\/uploads\/2026\/08\/How-to-recognize-quality-toilet-paper.webp","contentUrl":"https:\/\/luu.rs\/en\/wp-content\/uploads\/2026\/08\/How-to-recognize-quality-toilet-paper.webp","width":1000,"height":667,"caption":"How to recognize quality toilet paper? - A hand separates the layers of white toilet paper to show the thickness and embossed texture. - Luu"},{"@type":"BreadcrumbList","@id":"https:\/\/luu.rs\/en\/how-to-recognize-quality-toilet-paper\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/luu.rs\/en\/"},{"@type":"ListItem","position":2,"name":"How to recognize quality toilet paper?"}]},{"@type":"WebSite","@id":"https:\/\/luu.rs\/en\/#website","url":"https:\/\/luu.rs\/en\/","name":"Luu","description":"Wipes and toilet roll dispensers","publisher":{"@id":"https:\/\/luu.rs\/en\/#organization"},"alternateName":"Ubrusi i kasete za toalete","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/luu.rs\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/luu.rs\/en\/#organization","name":"Luu","alternateName":"Ubrusi i kasete za toalete","url":"https:\/\/luu.rs\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/luu.rs\/en\/#\/schema\/logo\/image\/","url":"https:\/\/luu.rs\/en\/wp-content\/uploads\/2024\/10\/LOGO-sajt-i-mreze.png","contentUrl":"https:\/\/luu.rs\/en\/wp-content\/uploads\/2024\/10\/LOGO-sajt-i-mreze.png","width":306,"height":555,"caption":"Luu"},"image":{"@id":"https:\/\/luu.rs\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/people\/Luu\/61573057270798\/","https:\/\/www.instagram.com\/luu_papirna_konfekcija\/"]},{"@type":"Person","@id":"https:\/\/luu.rs\/en\/#\/schema\/person\/b1ace862f82ee69716ad5c263fb616d0","name":"adinvekta9","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d1d6ad8261b2f80a069d0af4608218e6d8df095a47ad685295543b910cf47f71?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d1d6ad8261b2f80a069d0af4608218e6d8df095a47ad685295543b910cf47f71?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d1d6ad8261b2f80a069d0af4608218e6d8df095a47ad685295543b910cf47f71?s=96&d=mm&r=g","caption":"adinvekta9"},"sameAs":["http:\/\/luu.rs"]}]}},"_links":{"self":[{"href":"https:\/\/luu.rs\/en\/wp-json\/wp\/v2\/posts\/22891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luu.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luu.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luu.rs\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luu.rs\/en\/wp-json\/wp\/v2\/comments?post=22891"}],"version-history":[{"count":1,"href":"https:\/\/luu.rs\/en\/wp-json\/wp\/v2\/posts\/22891\/revisions"}],"predecessor-version":[{"id":22894,"href":"https:\/\/luu.rs\/en\/wp-json\/wp\/v2\/posts\/22891\/revisions\/22894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luu.rs\/en\/wp-json\/wp\/v2\/media\/22892"}],"wp:attachment":[{"href":"https:\/\/luu.rs\/en\/wp-json\/wp\/v2\/media?parent=22891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luu.rs\/en\/wp-json\/wp\/v2\/categories?post=22891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luu.rs\/en\/wp-json\/wp\/v2\/tags?post=22891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}