{"id":22933,"date":"2026-08-02T22:17:19","date_gmt":"2026-08-02T20:17:19","guid":{"rendered":"https:\/\/luu.rs\/en\/?p=22933"},"modified":"2026-08-04T23:37:19","modified_gmt":"2026-08-04T21:37:19","slug":"what-is-toilet-paper-gsm","status":"publish","type":"post","link":"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/","title":{"rendered":"What is toilet paper gsm?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/#How_does_toilet_paper_gsm_affect_quality_and_price\" >How does toilet paper gsm affect quality and price?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/#How_is_toilet_paper_gsm_measured\" >How is toilet paper gsm measured?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/#What_is_the_typical_toilet_paper_gsm_range\" >What is the typical toilet paper gsm range?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/#How_to_choose_the_right_toilet_paper_gsm_for_different_commercial_facilities\" >How to choose the right toilet paper gsm for different commercial facilities?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/#Table_Recommended_gsm_by_facility_type\" >Table: Recommended gsm by facility type<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/#What_is_the_difference_between_toilet_paper_gsm_and_basis_weight\" >What is the difference between toilet paper gsm and basis weight?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/#Why_does_single-ply_toilet_paper_have_a_higher_paper_weight_than_two-ply_toilet_paper\" >Why does single-ply toilet paper have a higher paper weight than two-ply toilet paper?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/#Table_Toilet_paper_gsm_vs_quality\" >Table: Toilet paper gsm vs quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/#Is_toilet_paper_gsm_more_important_than_the_number_of_plies\" >Is toilet paper gsm more important than the number of plies?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/#How_does_professional_toilet_paper_differ_from_retail_toilet_paper\" >How does professional toilet paper differ from retail toilet paper?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/#Case_study_Hotel_Vrnjacka_Banja\" >Case study: Hotel Vrnja\u010dka Banja<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/#Does_a_higher_gsm_always_mean_better_toilet_paper\" >Does a higher gsm always mean better toilet paper?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/#Are_toilet_paper_gsm_and_the_number_of_plies_the_same\" >Are toilet paper gsm and the number of plies the same?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/#What_gsm_is_best_for_high-traffic_commercial_facilities\" >What gsm is best for high-traffic commercial facilities?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/#Does_a_lower_gsm_always_mean_lower_overall_operating_costs\" >Does a lower gsm always mean lower overall operating costs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/#Is_gsm_measured_per_ply_or_for_the_entire_roll\" >Is gsm measured per ply or for the entire roll?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/#How_can_you_check_toilet_paper_gsm_if_it_is_not_listed_on_the_packaging\" >How can you check toilet paper gsm if it is not listed on the packaging?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>Toilet paper gsm is the weight of paper expressed in grams per square meter. It indicates the thickness, strength, and absorbency of the product. A higher gsm means thicker and more durable paper, but also a higher price. A lower gsm, on the other hand, reduces the cost per unit, but also decreases user comfort.<\/p>\n<p>According to the <a href=\"https:\/\/www.iso.org\/standard\/66472.html\">ISO 12625-6<\/a> standard, toilet paper gsm is measured using a standardized test method to ensure comparable results between manufacturers.<\/p>\n<p>To learn about all types of toilet paper available for professional use and how to choose the right one, read our blog: <a href=\"https:\/\/luu.rs\/en\/professional-toilet-paper-for-commercial-facilities-the-perfect-balance-of-softness-superior-cleanliness-and-cost-efficiency\/\"><strong>Professional toilet paper for commercial facilities: The perfect balance of softness, superior cleanliness, and optimal savings<\/strong><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_does_toilet_paper_gsm_affect_quality_and_price\"><\/span>How does toilet paper gsm affect quality and price?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <a href=\"https:\/\/luu.rs\/en\/product-category\/paper-products\/toilet-paper\/\">toilet paper<\/a> gsm affects both quality and price. A greater fiber weight per square meter creates thicker and stronger paper with better absorbency, but it also increases production costs. A lower gsm reduces the price, but it also decreases durability and user comfort. That is why choosing the right toilet paper always involves balancing quality and cost.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_is_toilet_paper_gsm_measured\"><\/span>How is toilet paper gsm measured?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Toilet paper gsm is measured by determining the weight of a paper sample with a known surface area and expressing it in grams per square meter (g\/m\u00b2).<\/p>\n<p>The measurement follows the standardized laboratory method defined by ISO 12625-6. This method allows reliable comparisons of paper thickness and quality across different manufacturers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_typical_toilet_paper_gsm_range\"><\/span>What is the typical toilet paper gsm range?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The typical toilet paper gsm ranges from 13.5 to 20 grams per square meter. It depends on the number of plies and the intended use of the product. Single-ply toilet paper typically has a gsm of around 20 g\/m\u00b2. Three-ply paper usually ranges from 13.5 to 15 g\/m\u00b2 per ply, resulting in a greater total weight of the finished product.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-22935\" src=\"https:\/\/luu.rs\/en\/wp-content\/uploads\/2026\/08\/Toilet-paper-gsm-1.webp\" alt=\"Hands holding a stretched sheet of toilet paper - Toilet paper gsm - LUU\" width=\"1000\" height=\"667\" srcset=\"https:\/\/luu.rs\/en\/wp-content\/uploads\/2026\/08\/Toilet-paper-gsm-1.webp 1000w, https:\/\/luu.rs\/en\/wp-content\/uploads\/2026\/08\/Toilet-paper-gsm-1-300x200.webp 300w, https:\/\/luu.rs\/en\/wp-content\/uploads\/2026\/08\/Toilet-paper-gsm-1-768x512.webp 768w, https:\/\/luu.rs\/en\/wp-content\/uploads\/2026\/08\/Toilet-paper-gsm-1-500x334.webp 500w, https:\/\/luu.rs\/en\/wp-content\/uploads\/2026\/08\/Toilet-paper-gsm-1-800x534.webp 800w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_choose_the_right_toilet_paper_gsm_for_different_commercial_facilities\"><\/span>How to choose the right toilet paper gsm for different commercial facilities?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The appropriate gsm depends on the type of facility, the number of users, and the expected level of comfort. High-traffic facilities typically choose paper that offers a good balance between strength and consumption. Hotels and premium facilities prioritize greater softness and multi-ply paper.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Table_Recommended_gsm_by_facility_type\"><\/span>Table: Recommended gsm by facility type<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"table-luu\">\n<table class=\"luu-table\">\n<thead>\n<tr>\n<td><strong>Facility type<\/strong><\/td>\n<td><strong>Recommended gsm<\/strong><\/td>\n<td><strong>Priority<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Shopping malls<\/td>\n<td><a href=\"https:\/\/luu.rs\/en\/products\/jumbo-toilet-paper-rolls\/\">Three-ply Jumbo toilet paper roll 3\u00d715 g\/m\u00b2<\/a><\/td>\n<td>Consumption control<\/td>\n<\/tr>\n<tr>\n<td>Office buildings<\/td>\n<td><a href=\"https:\/\/luu.rs\/en\/products\/toilet-paper-rolls\/\">Toilet paper roll 3\u00d718 g\/m\u00b2<\/a><\/td>\n<td>Balance between quality and price<\/td>\n<\/tr>\n<tr>\n<td>Schools<\/td>\n<td>Three-ply Jumbo toilet paper roll 3\u00d715 g\/m\u00b2<\/td>\n<td>Durability<\/td>\n<\/tr>\n<tr>\n<td>Hospitals<\/td>\n<td><a href=\"https:\/\/luu.rs\/en\/products\/toilet-paper-sheets\/\">Two-ply interfold toilet paper 2\u00d718 g\/m\u00b2<\/a><\/td>\n<td>Hygiene and reliability<\/td>\n<\/tr>\n<tr>\n<td>Hotels<\/td>\n<td>Toilet paper roll 3\u00d718 g\/m\u00b2<\/td>\n<td>User comfort<\/td>\n<\/tr>\n<tr>\n<td>Restaurants<\/td>\n<td>Toilet paper roll 3\u00d718 g\/m\u00b2<\/td>\n<td>Appearance and quality<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_difference_between_toilet_paper_gsm_and_basis_weight\"><\/span>What is the difference between toilet paper gsm and basis weight?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is no difference between toilet paper gsm and basis weight in this context. Both terms refer to the same property: the weight of paper per square meter, expressed in g\/m\u00b2. The term toilet paper gsm is more commonly used in the Serbian market by local manufacturers and suppliers. Basis weight, on the other hand, appears more frequently in Croatian and Slovenian sources.<\/p>\n<p>For commercial buyers, this terminology has no practical significance. Both terms describe the same technical specification. You can use them interchangeably when comparing offers from different suppliers without any risk of misinterpreting the data.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_does_single-ply_toilet_paper_have_a_higher_paper_weight_than_two-ply_toilet_paper\"><\/span>Why does single-ply toilet paper have a higher paper weight than two-ply toilet paper?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Single-ply toilet paper has a higher paper weight than two-ply toilet paper because it must achieve all of its strength and absorbency with a single layer. Manufacturers therefore compensate by using a denser fiber structure of around 20 g\/m\u00b2. Two-ply and three-ply paper distribute the weight across multiple layers (13.5\u201315 g\/m\u00b2 per ply), allowing each individual layer to remain thinner while maintaining the overall strength.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Table_Toilet_paper_gsm_vs_quality\"><\/span>Table: Toilet paper gsm vs quality<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table class=\"luu-table\">\n<thead>\n<tr>\n<td><strong>Parameter<\/strong><\/td>\n<td><strong>What does it indicate?<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>GSM<\/td>\n<td>Paper weight per m\u00b2<\/td>\n<\/tr>\n<tr>\n<td>Number of plies<\/td>\n<td>Thickness and comfort<\/td>\n<\/tr>\n<tr>\n<td>Fiber type<\/td>\n<td>Softness and strength<\/td>\n<\/tr>\n<tr>\n<td>Absorbency<\/td>\n<td>How much liquid the paper can absorb<\/td>\n<\/tr>\n<tr>\n<td>Number of sheets per roll<\/td>\n<td>How long the roll lasts<\/td>\n<\/tr>\n<tr>\n<td>Dispenser compatibility<\/td>\n<td>Efficiency in commercial facilities<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Is_toilet_paper_gsm_more_important_than_the_number_of_plies\"><\/span>Is toilet paper gsm more important than the number of plies?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No, toilet paper gsm is not more important than the number of plies. The quality of toilet paper depends on the combination of gsm, the number of plies, the type of fibers, and the manufacturing process. Paper with a slightly lower gsm per ply can be softer, stronger, and more comfortable to use than paper with a higher gsm made from lower-quality raw materials.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_does_professional_toilet_paper_differ_from_retail_toilet_paper\"><\/span>How does professional toilet paper differ from retail toilet paper?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Professional toilet paper can have the same gsm as retail toilet paper. However, it differs in its dispenser-compatible design, roll length, and resistance to intensive use. Retail toilet paper is intended for individual use and shorter rolls. Professional toilet paper, on the other hand, reduces the frequency of refilling and lowers maintenance costs in commercial facilities.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Case_study_Hotel_Vrnjacka_Banja\"><\/span>Case study: Hotel Vrnja\u010dka Banja<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Problem<\/strong><\/p>\n<p>The hotel used toilet paper with a higher gsm because it believed this would provide better quality for guests. However, the greater material consumption and shorter roll lifespan required the staff to refill dispensers more frequently. As a result, maintenance costs increased.<\/p>\n<p><strong>Solution<\/strong><\/p>\n<p>After testing several samples, the hotel selected three-ply <a href=\"https:\/\/luu.rs\/en\/products\/toilet-paper-rolls\/\">toilet paper rolls<\/a> made from 100% cellulose with a gsm of <strong>3 \u00d7 18 g\/m\u00b2<\/strong>, along with matching <a href=\"https:\/\/luu.rs\/en\/products\/mini-jumbo-toilet-roll-dispenser\/\">mini Jumbo toilet paper dispensers<\/a> in white (Blanc). This combination provided a better balance between softness, strength, and durability in everyday use.<\/p>\n<p><strong>Result<\/strong><\/p>\n<ul>\n<li>approximately <strong>17% lower toilet paper consumption<\/strong><\/li>\n<li><strong>less frequent<\/strong> dispenser refilling during the day<\/li>\n<li>higher guest satisfaction thanks to a more comfortable user experience<\/li>\n<li>a better balance between quality, comfort, and overall operating costs<\/li>\n<\/ul>\n<p>This example shows that when selecting professional toilet paper, <strong>toilet paper gsm should not be the only criterion<\/strong>. The best approach is to evaluate gsm together with the number of plies, fiber quality, and the intended use in a specific commercial facility.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Does_a_higher_gsm_always_mean_better_toilet_paper\"><\/span>Does a higher gsm always mean better toilet paper?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not necessarily. Toilet paper gsm indicates the thickness and weight of the paper. However, quality also depends on the raw material composition, the number of plies, and the manufacturing process. That is why you should compare products based on all of these parameters together.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Are_toilet_paper_gsm_and_the_number_of_plies_the_same\"><\/span>Are toilet paper gsm and the number of plies the same?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No. Toilet paper gsm measures the weight of paper per square meter, while the number of plies indicates how many paper layers are combined into the final product. Together, these two parameters determine the final thickness and absorbency of the product.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_gsm_is_best_for_high-traffic_commercial_facilities\"><\/span>What gsm is best for high-traffic commercial facilities?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For facilities with a high number of users, a gsm between 15 and 17 g\/m\u00b2 is recommended for Jumbo rolls. This type of paper withstands frequent use and the tension of industrial dispensers more effectively.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Does_a_lower_gsm_always_mean_lower_overall_operating_costs\"><\/span>Does a lower gsm always mean lower overall operating costs?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No. A lower gsm reduces the purchase price per unit, but it can increase overall consumption and the frequency of dispenser refilling. That is why you should calculate the total cost of use rather than considering only the price per roll.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_gsm_measured_per_ply_or_for_the_entire_roll\"><\/span>Is gsm measured per ply or for the entire roll?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Manufacturers most commonly specify toilet paper gsm <strong>per individual paper ply<\/strong> and express it in grams per square meter (g\/m\u00b2). For multi-ply toilet paper, manufacturers often state the gsm of each individual ply, for example <strong>3 \u00d7 18 g\/m\u00b2<\/strong>. This means that each of the three plies has a gsm of 18 g\/m\u00b2.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_can_you_check_toilet_paper_gsm_if_it_is_not_listed_on_the_packaging\"><\/span>How can you check toilet paper gsm if it is not listed on the packaging?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If the gsm is not listed on the packaging or in the product&#8217;s technical specification, you cannot determine it reliably by visual inspection or touch alone. The most reliable solution is to request the product&#8217;s technical data sheet from the manufacturer or supplier. It contains the gsm, the number of plies, and other important technical specifications.<\/p>\n<p><a href=\"https:\/\/luu.rs\/en\/contact\/\">The best solutions<\/a> do not rely on a single parameter. They result from giving every detail a purpose. That is why, when choosing professional toilet paper, you should view toilet paper gsm as part of the bigger picture, because it is that complete picture that creates a lasting difference.<\/p>\n<p>Subscribe to the LUU newsletter and stay up to date with our latest offers.<\/p>\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"18812\" class=\"elementor elementor-18812\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72c976e1 e-flex e-con-boxed e-con e-parent\" data-id=\"72c976e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b10dfaf e-con-full e-flex e-con e-child\" data-id=\"5b10dfaf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a54a5e9 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"5a54a5e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;30&quot;,&quot;step_icon_shape&quot;:&quot;square&quot;,&quot;step_type&quot;:&quot;number_text&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form 2\" aria-label=\"New Form 2\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"18812\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"5a54a5e9\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Hospital soap dispenser: Elbow-operated activation, 1,700 doses || Luu\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"22705\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-30 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign up here!<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Toilet paper gsm is the weight of paper expressed in grams per square meter. It indicates the thickness, strength, and absorbency of the product. A higher gsm means thicker and more durable paper, but also a higher price. A lower gsm, on the other hand, reduces the cost per unit, but also decreases user comfort. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1,1394],"tags":[1055,1099,1102,2371,2372],"class_list":["post-22933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paper-products","category-toilet-paper","tag-luu","tag-paper-products","tag-toilet-paper","tag-toilet-paper-gsm","tag-toilet-paper-gsm-gsm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toilet paper gsm || Luu<\/title>\n<meta name=\"description\" content=\"Toilet paper gsm explained in simple terms. Learn how it affects strength, softness, absorbency, and costs in commercial facilities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toilet paper gsm || Luu\" \/>\n<meta property=\"og:description\" content=\"Toilet paper gsm explained in simple terms. Learn how it affects strength, softness, absorbency, and costs in commercial facilities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/\" \/>\n<meta property=\"og:site_name\" content=\"Luu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Luu\/61573057270798\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-02T20:17:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-04T21:37:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/luu.rs\/en\/wp-content\/uploads\/2026\/08\/Toilet-paper-gsm.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"adinvekta9\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"adinvekta9\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Toilet paper gsm || Luu","description":"Toilet paper gsm explained in simple terms. Learn how it affects strength, softness, absorbency, and costs in commercial facilities.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/","og_locale":"en_US","og_type":"article","og_title":"Toilet paper gsm || Luu","og_description":"Toilet paper gsm explained in simple terms. Learn how it affects strength, softness, absorbency, and costs in commercial facilities.","og_url":"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/","og_site_name":"Luu","article_publisher":"https:\/\/www.facebook.com\/people\/Luu\/61573057270798\/","article_published_time":"2026-08-02T20:17:19+00:00","article_modified_time":"2026-08-04T21:37:19+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/luu.rs\/en\/wp-content\/uploads\/2026\/08\/Toilet-paper-gsm.webp","type":"image\/webp"}],"author":"adinvekta9","twitter_card":"summary_large_image","twitter_misc":{"Written by":"adinvekta9","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/#article","isPartOf":{"@id":"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/"},"author":{"name":"adinvekta9","@id":"https:\/\/luu.rs\/en\/#\/schema\/person\/b1ace862f82ee69716ad5c263fb616d0"},"headline":"What is toilet paper gsm?","datePublished":"2026-08-02T20:17:19+00:00","dateModified":"2026-08-04T21:37:19+00:00","mainEntityOfPage":{"@id":"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/"},"wordCount":1382,"commentCount":0,"publisher":{"@id":"https:\/\/luu.rs\/en\/#organization"},"image":{"@id":"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/#primaryimage"},"thumbnailUrl":"https:\/\/luu.rs\/en\/wp-content\/uploads\/2026\/08\/Toilet-paper-gsm.webp","keywords":["LUU","Paper products","Toilet paper","Toilet paper gsm","Toilet paper gsm (GSM)"],"articleSection":["Paper products","Toilet paper"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/","url":"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/","name":"Toilet paper gsm || Luu","isPartOf":{"@id":"https:\/\/luu.rs\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/#primaryimage"},"image":{"@id":"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/#primaryimage"},"thumbnailUrl":"https:\/\/luu.rs\/en\/wp-content\/uploads\/2026\/08\/Toilet-paper-gsm.webp","datePublished":"2026-08-02T20:17:19+00:00","dateModified":"2026-08-04T21:37:19+00:00","description":"Toilet paper gsm explained in simple terms. Learn how it affects strength, softness, absorbency, and costs in commercial facilities.","breadcrumb":{"@id":"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/#primaryimage","url":"https:\/\/luu.rs\/en\/wp-content\/uploads\/2026\/08\/Toilet-paper-gsm.webp","contentUrl":"https:\/\/luu.rs\/en\/wp-content\/uploads\/2026\/08\/Toilet-paper-gsm.webp","width":1000,"height":667,"caption":"Measuring professional toilet paper gsm using a ruler and a digital scale - Toilet paper gsm - LUU"},{"@type":"BreadcrumbList","@id":"https:\/\/luu.rs\/en\/what-is-toilet-paper-gsm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/luu.rs\/en\/"},{"@type":"ListItem","position":2,"name":"What is toilet paper gsm?"}]},{"@type":"WebSite","@id":"https:\/\/luu.rs\/en\/#website","url":"https:\/\/luu.rs\/en\/","name":"Luu","description":"Wipes and toilet roll dispensers","publisher":{"@id":"https:\/\/luu.rs\/en\/#organization"},"alternateName":"Ubrusi i kasete za toalete","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/luu.rs\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/luu.rs\/en\/#organization","name":"Luu","alternateName":"Ubrusi i kasete za toalete","url":"https:\/\/luu.rs\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/luu.rs\/en\/#\/schema\/logo\/image\/","url":"https:\/\/luu.rs\/en\/wp-content\/uploads\/2024\/10\/LOGO-sajt-i-mreze.png","contentUrl":"https:\/\/luu.rs\/en\/wp-content\/uploads\/2024\/10\/LOGO-sajt-i-mreze.png","width":306,"height":555,"caption":"Luu"},"image":{"@id":"https:\/\/luu.rs\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/people\/Luu\/61573057270798\/","https:\/\/www.instagram.com\/luu_papirna_konfekcija\/"]},{"@type":"Person","@id":"https:\/\/luu.rs\/en\/#\/schema\/person\/b1ace862f82ee69716ad5c263fb616d0","name":"adinvekta9","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d1d6ad8261b2f80a069d0af4608218e6d8df095a47ad685295543b910cf47f71?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d1d6ad8261b2f80a069d0af4608218e6d8df095a47ad685295543b910cf47f71?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d1d6ad8261b2f80a069d0af4608218e6d8df095a47ad685295543b910cf47f71?s=96&d=mm&r=g","caption":"adinvekta9"},"sameAs":["http:\/\/luu.rs"]}]}},"_links":{"self":[{"href":"https:\/\/luu.rs\/en\/wp-json\/wp\/v2\/posts\/22933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luu.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luu.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luu.rs\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luu.rs\/en\/wp-json\/wp\/v2\/comments?post=22933"}],"version-history":[{"count":3,"href":"https:\/\/luu.rs\/en\/wp-json\/wp\/v2\/posts\/22933\/revisions"}],"predecessor-version":[{"id":22943,"href":"https:\/\/luu.rs\/en\/wp-json\/wp\/v2\/posts\/22933\/revisions\/22943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luu.rs\/en\/wp-json\/wp\/v2\/media\/22934"}],"wp:attachment":[{"href":"https:\/\/luu.rs\/en\/wp-json\/wp\/v2\/media?parent=22933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luu.rs\/en\/wp-json\/wp\/v2\/categories?post=22933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luu.rs\/en\/wp-json\/wp\/v2\/tags?post=22933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}